The Bay Towel Experience

The company's core values of family, integrity, unprecedented customers service and the highest quality products has helped it be successful and grow from a small family business into the leading commercial laundry in the Wisconsin Market.

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Serving Green Bay, Madison, Milwaukee, Eau Claire, Wausau and throughout Wisconsin.

Linen rental services, uniform rental services and commercial laundry services.

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Linen rental services, uniform rental services and
commercial laundry services

in Green Bay, Madison, Milwaukee, Eau Claire, Wausau and throughout Wisconsin.

We'll Treat You Like Family!


We are a Family Owned & Operated, Wisconsin-based, independent uniform & linen provider. As a 4th Generation family company, our commitment to you is always do the right thing and treat our customers like they are part of our family. 


John Butz & His Son Jake Butz
(3rd & 4th Family Generations)




Since 1929

Working together to make every day better.

Bay Towel is a successful and experienced textile and linen rental company that has achieved regional recognition for providing customers with quality products and superior service for over 95 years.


Bay Towel is a Wisconsin based, 4th generation family-owned commercial laundry that rents uniforms, table linens, towels, bed linens, mats, mops, medical linens & uniforms to businesses.


Our commitment to excellence and service extends beyond traditional corporate boundaries by improving the communities we serve and enhancing the communities in which we live. Our strength is in our people.

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Our Business Locations

Our Laundry and Textile Services

We provide high-quality products with excellent, consistent, and reliable customer service, helping to control laundry expenses. We will go above and beyond. Leave it to us.

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Food & Beverage

Napkins and Linens

We are committed to providing a consistent and reliable service so our customers do not need to worry about cleaning their uniforms or how to handle their textile products or tablecloths.


Contact us today to discuss how we help your business with quality linen and uniform services. Whether it is table cloths, napkins, or kitchen uniforms, we provide a cleaner, environmentally friendly, professional appearance to compliment your setting. Bay Towel linens are hygienically clean, keeping your staff and customers safe.

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Bay Towel is the leading provider of textile services in Wisconsin.

Worry-free inventory management of linens, textile products,
and restroom supplies.

Bay Towel Service Area

Proudly serving Wisconsin residents since 1929!

⚲  Appleton, WI

⚲  Brookfield, WI

⚲  De Pere, Wi

⚲  Green Bay, WI

⚲  Kenosha, WI

⚲  Madison, WI

⚲  Manitowoc, WI

⚲  Menasgam WI

⚲  Milwaukee, WI

⚲  Neenah, WI

⚲  New Berlin, WI

⚲  Oshkosh, WI

⚲  Racine, WI

⚲  Sheboygan, WI

⚲  Stevens Point, WI

⚲  Waukesha, WI

⚲  Wausau, WI

⚲  Wauwatosa, WI

⚲  West Allis, WI

⚲  Weston, WI

Latest from Our Blog

Working together to make every day better.

By Dez Jennings September 15, 2025
A Symbol of Service, Strength, and Professionalism Each year on September 17th , businesses across the country recognize National Uniform Day — a time to celebrate the individuals who proudly wear uniforms as part of their daily work. From healthcare professionals and chefs to factory workers and hotel staff, uniforms play a vital role in how we present ourselves and perform on the job. At Bay Towel , a leading Wisconsin uniform rental company , we believe that uniforms are more than just clothing — they are an extension of your brand, your professionalism, and your people. The Real Impact of Uniforms in the Workplace In every industry, uniforms serve a powerful purpose: They promote safety and compliance Build team identity and morale Enhance customer trust and brand recognition Reinforce a professional, polished image As a dedicated work uniform provider, Bay Towel supports companies in healthcare, hospitality, manufacturing, food service, and more with premium uniform rental services and industrial laundry solutions that keep workwear fresh, functional, and professional — day in and day out. Why Professional Uniform Services Matter Managing uniforms in-house can be costly, time-consuming, and inconsistent. That’s where a reliable uniform and linen company in Wisconsin like Bay Towel makes the difference. Our commercial uniform cleaning processes ensure: Consistent quality and hygiene Timely pickups and deliveries Customized rental and laundry programs Flexible options for companies of all sizes Whether you're a local restaurant or a large-scale manufacturer, we offer professional uniform services tailored to your specific industry needs. Our Commitment on National Uniform Day — and Every Day On National Uniform Day , we proudly celebrate the hardworking people behind the uniforms — the ones who keep our communities running, our businesses growing, and our customers satisfied. At Bay Towel, we honor your commitment by delivering dependable, cost-effective uniform rental and cleaning services that let your employees focus on what they do best — while we take care of the rest. We’re proud to be the uniform service company Wisconsin businesses trust , and we look forward to continuing to support teams across the region with dependable, professional uniform solutions. Ready to Elevate Your Uniform Program? Let’s talk. Whether you're looking to switch providers or start a new uniform rental program , Bay Towel has the expertise, infrastructure, and personal service to help your business stand out — and stay clean. 📞 Contact us today to learn more about our uniform rental and laundry services in Wisconsin or request a Free Quote ! #NationalUniformDay | #UniformRentalWisconsin | #BayTowel | #LinenAndUniformService | #WorkwearSolutions | #CommercialUniformCleaning | #ProfessionalUniformServices | #IndustrialLaundryExperts
By Dez Jennings September 8, 2025
We’ve noticed something interesting on recent customer service calls—many businesses and individuals are listing their current laundry method as OPL (On-Premise Laundry). That’s a common setup, but is it still the most efficient? If you're currently managing your own laundry in-house or at home, it's worth asking: What’s the real cost of running an OPL compared to outsourcing to a $50/week laundry service? Spoiler: the answer isn’t just about dollars—it’s about time, efficiency, and focus.
By Dez Jennings September 2, 2025
When you type “commercial laundry services near me” into Google, you’re probably searching for more than just a pickup and drop-off. You’re looking for a reliable partner who understands your industry, keeps your operation running smoothly, and helps you make a great impression on your customers.  Not all laundry providers are the same. Here’s what every business should look for when choosing a commercial laundry service—and why Bay Towel has been the trusted choice for Wisconsin businesses since 1929.
  • Is Bay Towel Hiring?

    Click below to check out our careers page. If there are no current openings that match your interests, we still encourage you to submit your resume by clicking Join the Talent Community. We're always excited to connect with new people and explore future opportunities!

    Careers
  • Do you provide one-time linen rentals for personal events or individuals?

    Bay Towel partners exclusively with businesses that have ongoing weekly rental needs. While our services may include linen rentals for weddings and other events, we do not provide one-time rentals to individuals.

  • Where is Bay Towel located?

    Bay Towel's main office is in Green Bay Wisconsin, with additional locations in Wausau and New Berlin. Bay Towel's service areas include Eau Claire, Rhinelander, Fox Cities, Madison, Milwaukee and everything in between those locations. View our coverage map. 

    View Service Area
  • Do you offer free price quotes?

    Yes, a member of our sales team would be happy to provide a complete price breakdown and cost comparison. Meet with a member of our sales team be clicking below. 

    Meet with Sales
  • Is Bay Towel family-owned?

    Yes—we’re a fourth-generation, family-owned business, and we take pride in our people-focused culture.

  • What types of businesses do you work with?

    We primarily serve businesses with ongoing weekly rental needs, including hospitality, healthcare, food service, and industrial sectors.