Our History

Bay Towel began as Royal Cleaners in 1929, the former De Pere Laundry. In 1965-1966, Donald and Ken Butz purchased Model Laundry, a commercial laundry business. In 1970, current owner John F Butz joined his Father Don and Uncle Ken to help grow and manage the business.

Bay Towel operated side by side with Model Laundry on a property located at 501 S. Adams St in Green Bay until its sale to the Butz family in 1972. Through the addition of an Apparel Master franchise in 1971, the company’s linen supply and uniform rental business developed and the sale of new accounts soon followed. The incorporation of the Apparel Master franchise into the business paved the way for future expansion in the textile rental industry.  

In the early 1980’s Bay Towel was seeing growth outside of the Green Bay market. A service depot was established in the Milwaukee region to help serve customers in the southern part of the state. Soon after that, another service depot was setup in Wausau, WI to help service the central and northern parts of the state. These 2 branches have helped expand the service territory for Bay Towel to now cover about 70% of Wisconsin with some reach into Illinois and Upper Michigan.

In 1989, Bay Towel’s primary production facility was relocated from their 20,000 sq ft downtown Green Bay location to a new 80,000 sq foot warehouse on the west side of Green Bay. When John originally pitched the move to Ken and Don, Ken simply replied “John, you are nuts!” Although at the time the business only occupied a quarter of the facility, John Butz was adamant that this was the future of the company and won support from the rest of the owners.

Recognizing the growth opportunities in the healthcare and boutique clinic markets, in 2010 Bay Towel undertook the TRSA’s Healthcare Laundry Accreditation Councils certification process. Bay Towel reworked their production facility as well as performed a fundamental review of all processes and procedures in order to receive the HLAC accreditation. At the time, Bay Towel was one of the first mixed product production facilities with open pocket washers to receive the accreditation. 

In 2014, Jake Butz re-joined Bay Towel and represents the 4th generation of the family to be involved in the business. In order to keep up with growth, in 2014 Bay Towel undertook an expansion project and added an additional 16,500 sq ft onto its primary production facility. This expansion allowed the company to reconfigure its operations to allow for additional growth and throughput at its production facility.

Today, Bay Towel is a highly-diversified production facility serving healthcare, industrial manufacturers, food manufacturing and hospitality customers throughout the state of Wisconsin. The company’s core values of family, integrity, unprecedented customer service and the highest quality products has helped it be successful and grow from a small family business into the leading commercial laundry in the Wisconsin market.