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Aunt Olive and Uncle Harvey could not have possibly envisioned Bay Towel today when they purchased a small laundry at 523 Charles Street in DePere, WI.  Our business, which began as Royal Cleaners in 1929 on the site of the former DePere Laundry, has grown into one of the largest and most successful independent linen and uniform rental companies in the state. 

In 1936, Frank Cowles opened a small laundry named “Bay Towel”.  After visiting the Green Bay Packers practice field, he asked Curly Lambeau if he could provide the towel service for the Green Bay Packers. Curly pointed his finger at Frank and said, "Frank, you've got the business."  We are proud to say that we have been serving the Green Bay Packers ever since.

In 1965, Donald and Ken Butz purchased Model Laundry, a commercial laundry business which operated side-by-side with Bay Towel on a property located at 501 S. Adams St

In 1970, current owner John F. Butz joined his father Don and Uncle Ken.  Through the creation of Apparel Master in 1971, our linen uniform rental business was born.

In 1972, the Butz family purchased Bay Towel from Frank Cowles and the company that we know today was formed.

In 2014, Jacob Butz joined the Bay Towel team as we transition into our fourth generation of family ownership.

A lot has changed over the past 86 years, but the Butz family has never forgotten where it all started.  Frank Cowles lived by strong values, believing that "a deal's a deal", honoring commitments and "taking the high road" in business dealings.  These core values of our Wisconsin family business have never changed.

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Jul 24
Where it all started

Where it all started

In 1929, Aunt Olive and Uncle Harvey could not have possibly envisioned Bay Towel today when they purchased The De Pere Laundry at 523 Charles Street.  Over the next eight decades this small laundry has grown into one of the largest and most successful independent linen and uniform rental companies in the state.  A lot has changed over the past 85 years, but the Butz family has never forgotten where it all started.  Our core values as a Wisconsin family business have never changed.

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