Today, Bay Towel is a highly-diversified production facility serving healthcare, industrial manufacturers, food manufacturing and hospitality customers throughout the state of Wisconsin. The company’s core values of family, integrity, unprecedented customer service and the highest quality products has helped it be successful and grow from a small family business into the leading commercial laundry in the Wisconsin market.

A Timeline


The Beginning Royal Cleaners

Aunt Olive and Uncle Harvey start Bay Towel as Royal Cleaners

Bay Towel - The Beginning Royal Cleaners in 1929

Expanding Model Laundry

Donald and Uncle Ken Butz purchase Model Laundry. The laundry runs side by side with Bay Towel.

Bay Towel - Expanding Model Laundry in 1965

Family Business John Butz

Current owner John Butz joined his father Don and Uncle Ken to grow the business.

Bay Towel - Family Business John Butz in 1970

New Industry Uniform Rental

Bay Towel enters the uniform rental industry.

Bay Towel - New Industry Uniform Rental in 1971

Growth Milwaukee

Milwaukee service depot is established to grow the southern part of the state.

Bay Towel - Growth Milwaukee in 1982

Growth Wausau

Wausau service depot is established to grow the central and northern markets of Wisconsin.

Bay Towel - Growth Wausau in 1986

Expanding Warehouse

Bay Towel primary production facility grows from a 20,000 sq feet warehouse to an 80,000 sq foot warehouse on the west side of Green Bay.

Bay Towel - Expanding Warehouse in 1989

Accredited Laundry Healthcare

Bay Towel becomes a Healthcare Laundry Accredited Laundry.

Bay Towel - Accredited Laundry Healthcare in 2010

4th Gen Jake Butz

Jake Butz 4th generation of the family re-joins Bay Towel.

Bay Towel - 4th Gen Jake Butz in 2014

Expanding Warehouse

An additional 16,500 square feet are added to the growing production facility.

Bay Towel - Expanding Warehouse in 2014